Tycoon (Experiences closely simulating real-world activities focused around earning money to build and upgrade a user’s individual empire).Platformer/Obby (experiences where users attempt to complete an obstacle course with uneven terrain, suspended platforms, and/or various hazards, such as lava).Simulator (experiences closely simulating a variety of activities where users are collecting certain items or clicking repeatedly to upgrade the experience).Action, with some of the most popular subgenres being fighting and survival (experiences featuring combat against opponent(s) or those where users try to keep their characters alive), as well as Murder Mystery (where participants get assigned certain roles as part of a group, mainly consisting of innocent and evil characters trying to complete their own missions in order to win).Role-playing (Experiences where users take on a certain character role can be focused on simulating certain aspects of life or character customization).Here are the top five most popular genres in 2021: Top genres Popular brand experiences in Roblox. The popularity of Brookhaven, which according to its developers, is a place where you can “hang out with like-minded people” while exploring and living in a virtual city, is a good example of this trend. Roblox’s median user visited 40 unique experiences in 2021.Įxperiences that simulate real-life activities such as school and family dominated the list of the most popular genres on Roblox in 2021 and got twice as much engagement time from the year before. The median user on Roblox visited 40 unique experiences over the course of 2021, as measured on January 1, 2022. And 107,737 experiences reached 10,000 or more visits. Roblox said 26,953 user-created experiences reached more than 100,000 or more visits from players.

Roblox is a collection of games, but the company has taken to calling them “experiences” as it expands beyond games. With this growth came a groundswell of talented developers who leveraged the latest technological advancements to create engaging and immersive user-generated content (UGC) on the platform.

During 2021, the Roblox community grew from 32.6 million daily active users in 2020 to nearly 50 million (as of November) across 180 countries.

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